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viral marketing

How a Blog Post Can Go Viral

August 18, 2009 by Ari Herzog with 156 views

On July 16, 2009, I published a set of 12 guidelines to use LinkedIn.A popular social media topic and the name of a networking site many equate with stagnancy, I correctly assumed many RSS subscribers would read my LinkedIn advice and share it with their networks. I also scored when Twitter readers saw the automatic tweet, click it to... [read more]

Attract Prospects with Easy Web 2.0 Techniques

March 14, 2009 by Kendra Lee with 201 views

The Internet is my best friend for attracting new prospects. In a flash my name and an article I’ve authored have “gone viral.” I’m promoted all over the world and I’m suddenly the expert everyone wants to talk with. Leads start flowing in from people I’ve never met and new opportunities abound. Is it magic? No! It’s Web 2.0, and you... [read more]

Where the Hell is the Sponsor?

July 3, 2008 by Gavin Heaton with 27 views

If your brand is struggling with social media -- wondering how to become involved with a "viral" marketing activation, there is much that can be learned from Stride Gum's involvement with Matt Harding and his Dancing Matt videos. The folks at Stride Gum took an interest in the videos that Matt took while travelling. These videos show... [read more]

Have You Ever Seen an Ad for the Smart Car?

June 12, 2008 by DaveSattler with 31 views

If you read Rolling Stone magazine you might have noticed a two-page spread promoting Live Earth concerts and the Smartfortwo car, but other than that you have probably never seen any advertisements for the Smart Car. According to Dave Schembri, president of Smart USA, you probably won’t. According to an article in Brandweek – “The only... [read more]

It's A Viral World: Is Your Learning Contagious?

May 15, 2008 by Steve Roesler with 74 views

Dr. Ellen Weber at Brain Based Business recently asked: "Are you aware that the human brain comes equipped with its own plasticity … to be changed and grown by the active process of learning together daily?What new discovery will you learn … and engage others in today?" That's what developing people is all about. Speaking of developing... [read more]

Competition - Target Your Message

February 3, 2008 by Gavin Heaton with 92 views

Following up on last week's mini-storm around Target, I thought it might be fun to run a small competition that tests your copywriting skills (actually the idea was Drew's). This one is called "Target Your Message". This is how it works: Go here and read the background Download TargetCompetition.jpg  the sample Target Billboard... [read more]

Viral Marketing

January 31, 2008 by Jeff Cornwall with 66 views

The ideablob.com team talked to one of our classes about viral marketing. Just like "word of mouth", viral marketing doesn't just "happen." It is an intentional strategy. Viral marketing campaigns work, according to Ami Kassar from ideablob.com, because of two things. First, you need a hook. People need a reason to spread the word... [read more]

How Should You Segment Your Market?

January 21, 2008 by ablebrains with 41 views

You: a young company.  What: about to bring a product to market. How: Segment your market to find those most likely to buy.   Now, sounds easy?  Its not but it can be relatively painless.  When you first bring your products to market you want to find the "sneezers" (to borrow Seth Godin's term), those who will... [read more]

More on "We" Relationships With Customers

November 28, 2007 by Bud Bilanich with 62 views

I love the viral nature of the internet.  On Monday, I did a post on the new book, We: The Ideal Customer Relationship. Yesterday, I got an e mail from Frank Rowe of PeopleMetrics, telling me that he enjoyed the post and sending me a press release of the results of a study his company has just completed.  Check it out… FOR... [read more]

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