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Survey Highlights Contradictions for B2B Marketers

May 5, 2010 by Ardath Albee with 207 views

In reviewing the results from the B2B Marketing Skills Survey conducted by Genius.com and BtoB Magazine, I saw a few disconnects that should be flags for concern. Let's talk about two of them. Contradiction 1: Driving qualified leads is seen as the most important mission of the marketing department. Lead nurturing is seen as the least... [read more]

eMarketing is Not a Formula

November 11, 2009 by Ardath Albee with 112 views

I've been asked a lot of questions lately about formulaic approaches to eMarketing. People want some kind of measuring stick to compare their results to those of others. Some kind of way to prove they're succeeding in comparison to the guy down the street.I'd like to propose that that kind of perspective is a bunch of bull puckey.Buyers... [read more]

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