Our network

trade publications

Will Content Marketing Kill Trade Publications?

November 9, 2009 by Tom Pick with 174 views

Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog, pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Marketers are becoming publishers, writing... [read more]

Three tips to creating a memorable trade pub ad

March 7, 2009 by Drew McLellan with 160 views

The beauty of the trade pub is that the niche is very narrow. You know it's aimed right at the heart of your target audience. It doesn't matter if we're talking about a business journal, Pharmaceutical Manufacturing magazine or Nutritional Outlook -- there's a niche trade pub for just about everyone.So once you find the right one, how... [read more]

Logo