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joe pulizzi

Will Content Marketing Kill Trade Publications?

November 9, 2009 by Tom Pick with 174 views

Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog, pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Marketers are becoming publishers, writing... [read more]

Marketing is Publishing and Why it Matters (Joe Pulizzi)

June 12, 2009 by Drew McLellan with 181 views

Drew's Note:  As I try to do every Friday, I'm pleased to bring you a guest post. Meet another  thought leader who shares his insights via the blogosphere. So without further ado... Joe Pulizzi. Again. Enjoy!I can’t tell the difference between publishing and marketing anymore. That’s a good thing. When people refer to... [read more]

Resources you need to know about

June 9, 2009 by Drew McLellan with 150 views

Here's a quick list of some resources that I think you're going to want to know about. It's a mixed bag of e-books, blog posts, essays and other tools that I promise you... you're going to love.Build Your Own Opportunity Network/Getting Started in Social Networking by Steve Woodruff (click here)This e-book is only 15 pages but it is... [read more]

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