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ardath albee

Will Content Marketing Kill Trade Publications?

November 9, 2009 by Tom Pick with 174 views

Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog, pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Marketers are becoming publishers, writing... [read more]

Blogger of the Week: Ardath Albee

July 12, 2009 by BrianRoger with 295 views

“I think I learned the most about really listening to customers when I was the general manager at Rancho Mirage Country Club,” says Ardath Albee, reflecting on her early years, running hotels and country clubs in the hospitality industry in California. “It’s kind of like being the mayor of a small town. Trying to address the needs of... [read more]

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