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Best of 2009 (So Far): Social Media Marketing, Part 4

December 31, 2009 by Tom Pick with 261 views

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape... [read more]

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

December 28, 2009 by Tom Pick with 150 views

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Learn the answers to these questions and others here in more of the... [read more]

Best of 2009 (So Far): Social Media Marketing, Part 2

November 5, 2009 by Tom Pick with 353 views

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? How can you explain the value of social media to... [read more]

Best of 2008: Social Media Optimization, Part 5

September 3, 2009 by Tom Pick with 190 views

How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content?Discover... [read more]

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