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market research

What I Hate About Market Research…

April 13, 2011 by Tim Berry with 144 views

Say you did a focus group on packaging colors. The focus group liked the green package, but what you don’t know is that the group was overly influenced by one charismatic person who liked green that day. It didn’t reflect the whole population. But now you’re stuck with green, regardless of what’s really right. And nobody in your group is... [read more]

How to Conduct Effective Market Research for Your Business

April 18, 2010 by Editor Bloggertone with 519 views

When you own a home business (especially on the internet) it is vital that you know your market inside and out. For a business to achieve success and to make money online,  the first thing that the owner must learn about is their market. The American Marketing Association defines marketing research as “the systematic gathering,... [read more]

Lost At Sea. Focus on the Lighthouse!

February 22, 2010 by Editor Bloggertone with 200 views

Two and a bit years ago, I had an idea for a business based on a perceived market need from my own experience as a professional services manager. I did some market research and had that need quantified sufficiently that I felt it was worth investing the time (lots of it) and cash (not an insignificant amount) to turn that idea into a... [read more]

7 Mistakes Stopping You From Developing Your International Markets

January 6, 2010 by Niall Devitt with 202 views

Btb Guest Author Cindy King Most businesses would like to develop their markets and embrace the opportunity of developing internationally… but very few actually do anything about going global.  Part of the reason behind this lethargy is a lack of knowledge about their international market opportunities.  Some in-house... [read more]

Stating the Obvious: Social Media Peer Groups and Startup Strategy and Vision

November 10, 2009 by Peter Auditore with 211 views

Humans are a community-oriented species; this behavior has been crucial to our evolutionary success over the last 4.5 million years. The fact that many of us are now engaging with Web 2.0–enabled communities is not surprising, but how do we interpret the future of this trend? As Liam Fahey so aptly said during a recent meeting I attended... [read more]

Perfection Paralysis in the Business Planning Stage

June 8, 2009 by Small Biz Bee with 550 views

Today is the third part of our four part series in response to a reader’s question.  If you missed part 1 or 2, you can catch up here, and here. If you’ve been following along with us thus far you’ve determined that business ownership is the right path for you personally by answering the following questions: Do you enjoy making... [read more]

Collective Intelligence in the Age of Conversation

June 9, 2008 by Mario Vellandi with 66 views

One year ago, I wrote an article for a nonprofit multi-author book project called “The Age of Conversation“. At the time, social media in the form of online blogs and other interactive/collaborative content was a very hot topic in sociology, journalism, and business circles among others.   While I saw the obvious benefit for social... [read more]

Bazaarvoice Research Discovers a New Holiday Tradition, and 71 Million Reviews Served on Cyber Monday

December 1, 2007 by Sam Decker with 53 views

This has been a busy week for Bazaarvoice Research.  At 9:25pm EST on Thanksgiving Day, we witnessed a new traffic peak across our client base.  As consumers read retailer circulars to prep for a busy "Black Friday", they also read reviews online.  At that time (9:25pm EST), we peaked at 1,400 reviews read per second... [read more]

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