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word-of-mouth

6 Things Agency-Centered WOM Campaigns Share with Sunscreen

July 22, 2009 by Zane Safrit
with 213 views
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Their “solutions” are applied superficially, only superficially. Customers of both find them easy to slather on. Both are packaged in a variety of pre-packaged contemporary colors and designs. Both are sold off the shelf with a limited choice of pre-selected options. Both are more successful promoting themselves than the health of... [read more]

3 Keys to Improve Your Brand in Social Marketing

July 15, 2009 by Eric Tsai
with 224 views
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Many businesses continue to operate under the assumption that a website, a basic product offering or a great brochure will bring profits and revenue to their bottom line. Those days are over. Brands are now crossing over into the hybrid marketing era that incorporates some form of social media. You already know the importance of product... [read more]

There's nothing like the real thing

July 4, 2008 by David Reich
with 47 views
0

A study reported in MediaPost this week reinforces what should be common sense -- offline word-of-mouth (ie., face-to-face or on the phone) is much more positive and credible than its online counterpart.The study concluded that face-to-face conversation is more likely to be judged highly credible and more likely to lead to strong... [read more]

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