Our network

coca-cola

Why Coke Rocks & Pepsi Stinks

July 27, 2009 by EricWilliamson with 208 views

OK, so perhaps that title was a little harsh. Pepsi does not stink, and some of the other drinks/brands within their portfolio are some of my favorites. However, from a branding perspective, the title is 100% accurate. I saw this article on Kristi Colvin’s really great blog — We Love Branding — and had to reblog it. The visual alone is... [read more]

Cokes Definition of "Sustainability"

February 27, 2008 by DaveSattler with 134 views

It didn’t start out as a focus on green. It started out as a health-and-wellness push ( what CPG company DIDN’T do a health-and-wellness push last year?) that morphed into some kind of “sustainable well-being”. Coke is hoping to S - T - R - E - T - C - H the meaning of "sustainability" into something that is less about being green and... [read more]

Logo