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#22: Here's a thought...

August 23, 2009 by BrianRoger with 146 views

An occasional series in which a review of recent posts on MyVenturePad reveals the following nuggets:Partnering rightWe must be thoughtful about our partners, and how partnerships affect our own business. The right partners accelerate our market efforts, lending credibility, resources and just plain market pull. The wrong ones drag us... [read more]

Plan B2B Content for the Takeaway

July 1, 2009 by Ardath Albee with 161 views

There's an evolving list of all the things you need to consider when developing B2B marketing content. One of the components often discussed is the call to action. And, yes, you still have to do that. What's important to understand is that the call to action is not the takeaway.A call to action is what you want your prospects and... [read more]

Reclaiming Leads from Sales

April 7, 2009 by Ardath Albee with 347 views

When sales reps reject a marketing-qualified lead, or recycle a sales-accepted lead, the decision marketing makes about how to handle them is important. Research has shown that 70% of qualified leads ignored by sales end up buying within two years, so it's critical to keep nurturing, even if their buying horizon has shifted farther... [read more]

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