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professional services marketing

Professional Services Marketing Hot of the Presses

August 2, 2009 by Ardath Albee with 151 views

Marketing a professional services firm takes a bit of a different mindset than marketing a product andsolutions company. One of the major differences is that the partners of the firm are doing the selling. Marketing has often been an after-thought or undervalued resource for service providers. However, the need to master engagement in... [read more]

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