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product launches

Secrets of the biggest selling launch ever- it's not just about iPad

April 9, 2010 by Seth Godin with 164 views

Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue. Are their tactics reserved for giant consumer fads? I don't think so. In fact, they work even better for smaller gigs and more... [read more]

Launching a Movement, Not a Product

March 15, 2010 by Gavin Heaton with 137 views

We often forget, when we are launching a product, that we don’t just want sales. Sure, they are great. But for a launch to be successful, it means not just getting your product or service “out there” – you’ve got to keep it out there. You’ve got to ensure that it has fuel enough to sustain it until it does, in fact, reach a stable orbit... [read more]

How many hats do you wear? Team Leadership: Roles and Responsibilities

December 23, 2009 by Elizabeth Houck with 959 views

In my first post on cross-functional teams, 5 Keys to Successful Cross-Functional Team Management, I outlined the 5 keys needed for successful cross-functional team management: Goals, Roles, Responsibilities, Accountability, and Reward. My second post addressed the first of those keys: Cross-functional Team Leadership in Startups and... [read more]

Cross-functional Team Leadership in Startups and SME's: The First of 5 Keys - Goal Setting For Success

December 2, 2009 by Elizabeth Houck with 371 views

Goal Setting For Success I could talk about the perils of virtual cross-functional teams; and spout percentages on how most go over schedule, budget, or fail to meet company, customer, and personal expectations. But if goals are not clearly defined, how are the ever to be tracked and met? The first of five keys in this series on cross-... [read more]

5 Keys to Successful Cross-Functional Team Management

November 12, 2009 by Elizabeth Houck with 1,171 views

It's increasingly rare in business today to lead a go-to-market, product-specific development team where all the team members are direct reports. More the norm is that only a percentage of any team member's time is devoted to new product development. Over the next few posts, I will go into greater depth on five key strategies needed to... [read more]

Commiting to Zero

May 23, 2008 by Gadi Shamia with 40 views

In his fascinating book, Predictably Irrational, Dan Ariely describes the lure of the zero priced item. Dan provides examples from the real life: in his experiments, people selected Lindt truffles for 30 cents over Hershey kisses for 3 cents, but when given a choice, preferred a now free Hershey kiss over 27 cents truffle. The... [read more]

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