About Social Media Today
testimonials
Word of Mouth the Magic Miracle?
There's no doubt that Word of Mouth is one of the most salient, credible and effective forms of marketing. It is the Mecca of Marketing and the zenith of credible recommendation. Thing is, it isn't magic and it doesn't come about by chance. I cannot tell you the amount of times I've had this very conversation: Me: So, how do you get... [read more]
Why I’m Complying With the FTC Regime for Bloggers Even Though I Don’t Have To
A view from a blogger outside the USA about the FTC’s new “guidance” on disclosure One of my first thoughts on learning this week of the US Federal Trade Commission (FTC) announcement on endorsements and testimonials was that as I don’t live in the US it does not apply to me. One of my next thoughts was that it may be only a matter of... [read more]
FTC vs. Social Media Wolves in Sheeps’ Clothing
Here I was writing this post about new FTC rules for social media, feeling self-righteous about it, when it occurred to me that Shutterstock.com gives me a free stock photos account, which I use to illustrate this blog. And I’m an amazon.com affiliate. I accept review copies of books, some of which I’ve reviewed here (although I bought... [read more]
FTC regulates blogging! Insights into the new world of paid influence
The US Federal Trade Commission has released its long-awaited update to its "Guides Concerning the Use of Endorsements and Testimonials in Advertising" to now cover blogging and social media. The headline news is that: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (... [read more]
"Venture Funding for Dummies: A 2012 Report"
Free Ebook on the Revolution in Venture Funding
Sponsored by
Your Network for Growth
How does MyVenturePad help you?
“The MyVenturePad website allows me to be part of a uniquely focused online small business community. It helps get my content & message out to a wider audience, I can read and network with other small business owners & experts. In short, it allows me to keep in touch with the people & topics shaping the small businesses world today.” Niall Devitt
Jim Estill is a partner on Canrock Ventures and sits on the board of RIM (Blackberry). More »
Steve King is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research. More »
David Thomson is founder and Chairman of The Blueprint Growth Institute, a specialized management-consulting firm focused on helping.. More »
Phil Wainewright is a thought leader in cloud computing as a blogger, analyst, and consultant. More »
Barbara Weltman has written more than 25 books on entrepreneurship. More »
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“To your final comments, right on. Those who cheat will do so regardless of how simple or complex the tax laws, or the rules of the road, or whether they have an admission ticket.”
“To your final comments, right on. Those who cheat will do so regardless of how simple or complex the tax laws, or the rules of the road, or whether they have an admission ticket.”