Our network

gm

GM Revives Brand Using Old Strategies & New Tactics

July 22, 2009 by Tac Anderson with 207 views

Image by Getty Images via Daylife This was originally cross posted on the Studio D Thinkers and Doers blog. In a recent WSJ article John Stoll dives into the communication challenges GM faces in light of its recent bankruptcy and government bailout funding. What’s interesting to note is the implementation of a traditional strategy... [read more]

Lost in Branding-Land

July 13, 2009 by Jonathan Salem Ba... with 45 views

Now that GM is 'out' of bankruptcy (whatever that means), it's still spending approximately $50 million per month to run its "Reinvention" spots. If the recent emergence took 9 months to accomplish, the branding campaign presumes to close the door on 100 years of history in 30 seconds.Actually, the pivot comes less than 15 seconds into... [read more]

Social Media, Your Brand and Your Employees

June 5, 2009 by Andy Beal with 110 views

By Frank Reed It looks like there may be a new hiring criteria in the future if Steve Rubel’s thoughts expressed at the Mediabistro Circus are on target and there is evidence that they are. Internetnews.com reports that Rubel’s talk to this group centered on how brands are moving away from the company and more toward people who are the... [read more]

Why didn’t GM use “Harry Potter Marketing”?

June 4, 2009 by jmcaddell with 144 views

I was driving to the local baseball field this week (very slowly–there’s a townwide sidewalk construction project underway and every street is a work zone). Coming the other way was a big Cadillac driven by someone in the Cadillac market sweet spot – a 75-year-old guy. Which got me wondering about Cadillac and GM’s restructuring and... [read more]

From Atoms (GM) to Bits (Bing)

June 1, 2009 by Albert Wenger with 116 views

It is an interesting juxtaposition to have GM file for bankruptcy the same day that Microsoft launches its new search engine Bing. It would be difficult to find a clearer illustration of how the shift from atoms to bits is transforming industries. It is not just the recession that is causing a smaller demand for cars — the demand will... [read more]

Logo