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Why didn’t GM use “Harry Potter Marketing”?

June 4, 2009 by jmcaddell with 144 views

I was driving to the local baseball field this week (very slowly–there’s a townwide sidewalk construction project underway and every street is a work zone). Coming the other way was a big Cadillac driven by someone in the Cadillac market sweet spot – a 75-year-old guy. Which got me wondering about Cadillac and GM’s restructuring and... [read more]

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