Our network

jeff bezos

Do YOUR Products Live Up To The Type?

September 7, 2009 by Gavin Heaton with 121 views

“Advertising is the price you pay for having an unremarkable product or service.” – Jeff Bezos (via Ruth Mortimer) I was reminded of this quote by Amazon’s Jeff Bezos whilst reading Alan Wolk’s excellent rant on VW’s decision to fire Crispin Porter Bogusky: You see the problem with VW isn’t the advertising, it’s the cars themselves... [read more]

Jeff Bezos’ Eloquently Understated 4-Point Performance

September 2, 2009 by Tim Berry with 515 views

I really like this video (8 minutes), not just for what it says, but also for what it doesn’t. As Jeff Bezos stands comfortably in front of the YouTube camera, in a garden, with a flip chart, I’m reminded of the “it’s good to be king” refrain in Mel Brooks’ classic History of the World Part 2. There are experts all over the place — the... [read more]

Logo