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Google Analytics Gets Apps

May 5, 2010 by Andy Beal with 396 views

All the cool kids have apps these days, and Google Analytics doesn’t want to be the last to the party. Yesterday at the eMetrics Summit (and on the Google Analytics blog), Google announced several additions to its Analytics offerings, including better integration with AdWords and a Google Analytics App Gallery. The App Gallery premieres... [read more]

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

October 7, 2009 by Tom Pick with 459 views

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Which element of campaigns is often overlooked, but should be optimized and tested... [read more]

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