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navel model

How to Arm Customers to Spread the Word

September 29, 2009 by Brian Critchfield with 146 views

Up to this point, I have emphasized the Navel Model for creating a company worth talking about. It is critical that you do this piece first. As the great military strategist, Sun Tzu, once said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Most literature in the... [read more]

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