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location based services

Augmented Reality: The Street as a Digital Platform

April 7, 2010 by Steve King with 174 views

The Street as a Platform is an interesting essay from the Digital Sound blog.  It covers the growing trend towards augmented reality, which is a digital layer of data that is being added to a growing number of physical locations.  The article describes this as: "We can’t see how the street is immersed in a twitching, pulsing... [read more]

Hyperlocal Being Targeted by M&A and VC Crowd

January 6, 2010 by Andy Beal with 121 views

Search marketers are always interested in local marketing and search. It’s where the rubber meets the road for many businesses including the enterprise (i.e. big box stores) whose real representation of their brand is the local store that someone goes into to buy products. If the local experience is bad then the brand is bad in many... [read more]

7 Reasons Why Small Businesses Should Take a Look at Foursquare

January 4, 2010 by John Jantsch with 338 views

In an end of the year prediction post I wrote for OPEN Forum, I listed location aware social media tools as something that would get big time attention in 2010. (See: 5 Trends that Will Shape Small Business in 2010)   The idea behind location awareness is that people will use the GPS capabilities in today’s mobile devices to check... [read more]

Location Based Services Round Up

March 12, 2008 by Steve King with 155 views

Lots of news around location based services: 1.  Yahoo announced a new location based services product called Fire Eagle.  From their website: "Fire Eagle is a new service designed to make it safe and easy to build and use location-aware applications and services. It's a place where users can store and manage information... [read more]

Articles on the Growth of Location Based Services

February 18, 2008 by Steve King with 82 views

The World Mobile Congress recently took place and Business Week and the Financial Times each have several articles on mobile computing and location based services.  Business Week has a special section on the Congress, and the Financial Times has several articles.  Both report that location based services are expected to grow... [read more]

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