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The problem with paid media isn't the "paid"

April 28, 2009 by Greg Verdino with 194 views

This morning I searched Google for blog posts about two seemingly related phrases.  The first search -- for "earned media" -- delivered nearly 7,000 results and every link on the first page pointed to a marketing blogger writing about the concept of unpaid media mentions, impressions or coverage (with media, in this case,... [read more]

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