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brian morrissey

Adweek’s Brian Morrissey on Twitter Success Factors

October 20, 2009 by Bill Ives with 179 views

I recently spoke with Adweek’s Brian Morrissey about Twitter and brands. He began with the thought that Twitter presents a challenge for old school marketing people who are used to crafting messages and coming up with clever ways of presenting them. While Twitter can be used to broadcast your message, this approach will usually fail.... [read more]

Brands Will Learn By Doing. Get Over It.

March 20, 2009 by David Armano with 130 views

What was my strategy when launching this blog? How about when I started using Twitter over two years ago when most people dismissed it as a fad, trend, and a tool for narcissistic individuals who wanted to tell the world what they had for lunch? My strategy?I wanted to learn by doing.I made mistakes, I also got some things right. I... [read more]

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