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Adweek’s Brian Morrissey on Twitter Success Factors

October 20, 2009 by Bill Ives with 179 views

I recently spoke with Adweek’s Brian Morrissey about Twitter and brands. He began with the thought that Twitter presents a challenge for old school marketing people who are used to crafting messages and coming up with clever ways of presenting them. While Twitter can be used to broadcast your message, this approach will usually fail.... [read more]

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