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endorsements

Why I’m Complying With the FTC Regime for Bloggers Even Though I Don’t Have To

October 8, 2009 by Des Walsh with 115 views

A view from a blogger outside the USA about the FTC’s new “guidance” on disclosure One of my first thoughts on learning this week of the US Federal Trade Commission (FTC) announcement on endorsements and testimonials was that as I don’t live in the US it does not apply to me. One of my next thoughts was that it may be only a matter of... [read more]

FTC regulates blogging! Insights into the new world of paid influence

October 6, 2009 by Ross Dawson with 356 views

The US Federal Trade Commission has released its long-awaited update to its "Guides Concerning the Use of Endorsements and Testimonials in Advertising" to now cover blogging and social media. The headline news is that: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (... [read more]

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