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How Social Media Peer Groups are Impacting Small Business and Startups

November 17, 2009 by Peter Auditore with 386 views

Look no further than Yelp and Urban Spoon.com to see the immediate impact of Social Media Peer Groups (SMPGs) on business; in this case it’s the peer group that eats out, almost all of us. Last weekend I got an urge for Pizza, and after hearing a sports commentator talk all baseball season about how fantastic Amici’s East Coast Pizzeria... [read more]

Does your B2B website cut sales costs?

May 12, 2009 by Ardath Albee with 228 views

According to a recent survey done by Forrester Research with Marketing Profs, "94% of respondents consider corporate Web sites a key element in the marketing toolbox and 84% of buyers say Web sites matter in purchase decision making."That said, Laura Ramos also points out that most B2B corporate websites "lack the basic building... [read more]

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