Our network

pr

Revisiting the Future of PR

September 14, 2011 by Ross Dawson with 101 views

For many reasons PR (or, perhaps, rather what PR could be) is close to the center of my interests. As we shift to a world driven by social media and influence networks, arguably the PR industry has the best background and capabilities to help organizations deal with the new challenges and opportunities that are emerging. [read more]

My Vision for the Future of PR

June 18, 2009 by Tac Anderson with 143 views

I have this vision of an event that takes place sometime in the next two years. It goes something like this, although the exact details will differ (the future is funny like that). A PR account team is sitting down with their client, talking about an up-coming product introduction. In the meeting are the account team of about three... [read more]

How PR and Bloggers Can Help Each Other

June 9, 2009 by Danny Brown with 305 views

There’s been a lot of talk about the relationship between the public relations industry and bloggers. I’ve written about it in the past as have others, yet still there’s this feeling of a barrier between the two mediums. As someone on both sides of the fence, I can understand each side’s views. Yet I can also see where both sides could... [read more]

How to Create a Social Media Marketing Strategy

March 24, 2009 by Tom Pick with 306 views

In It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored, I quoted a few interesting statistics—such as that Facebook is now used by one out of every three people who have Internet access, globally, and that 69% of B2B decision makers use social media for business purposes—to get across the point that... [read more]

Logo