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Social Media Marketing Strategies for 2010

February 9, 2010 by Tom Pick with 2,962 views

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. A rapidly... [read more]

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

September 2, 2009 by Tom Pick with 232 views

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. While it's hard to disagree with the 97% of marketers who believe that social media will complement (not "compliment" — a rare... [read more]

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

July 23, 2009 by Tom Pick with 220 views

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report.Despite the economic downturn, paid clicks are increasing."U.S. paid click volume (is) up 18% from January 2007 to March 2009... In a sign of industry health... [read more]

How to Create a Social Media Marketing Strategy

March 24, 2009 by Tom Pick with 306 views

In It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored, I quoted a few interesting statistics—such as that Facebook is now used by one out of every three people who have Internet access, globally, and that 69% of B2B decision makers use social media for business purposes—to get across the point that... [read more]

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