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implementing ideas

The Flip Side of B2B Marketing Ideas

April 27, 2010 by Ardath Albee with 196 views

I just read a thought-provoking post by Sharon Drew Morgen (@sharondrew) over on The Customer Collective. In Assumptions are costly with clients, Sharon Drew shares her experience during "an Ideation session in which an insurance company needed some new thinking about how to best serve customers with their website." The kicker was that... [read more]

Giving versus Co-Creation

July 6, 2009 by JimBenson with 174 views

It’s 9:30 am at Moderate Technologies. Peter Weinberger, the president, walks into the office, and he’s excited. Earlier that morning while showering, he had an epiphany – one he believes will revolutionize how moderate people do moderate things.  He bursts into the office and exclaims, “I have this awesome idea! Let’s do it!”... [read more]

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