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marketing plans

4 steps towards creating a really effective marketing plan

March 8, 2010 by Editor Bloggertone with 351 views

People frequently forget the main purpose of marketing: communication. Marketing allows you to communicate to your future and current customers: who you are, what you do, and what you can do to benefit them. You should never be complacent in your marketing approach. Afterall, with the way technology has advanced today, a small slip up... [read more]

Data chart of the week: social profiles for elements of a segmentation

May 26, 2008 by Charlene Li with 23 views

by Josh BernoffSo far, all of our Social Technographics Profile examples have used consumer behavior or attitude variables, like a comparison of car owners by brand or an analysis of Alpha moms. But we're finding, increasingly, that clients don't want to hear about the profile of the customers. They want to hear about a profile of their... [read more]

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