customer loyalty posts, articles, and infographics

Local businesses – Focus on Customer loyalty first

May 25, 2011 by Alex Chang with 248 views

Local Business Owners – your highest priority in Social Marketing is making loyal customers even more so Sure, you want the phone to ring off the hook with new customers. After all, new customers means more sales revenue right? Whether you own a restaurant, spa or CPA firm – you care about new business. So it stands to reason... [read more]

Planning a Customer Loyalty Program? Forget Social Media!

January 25, 2010 by Andy Beal with 238 views

It’s not often that you’ll hear the advice to NOT bother with social media, but a new CMO Council report suggests that when it comes to customer loyalty programs, social media just doesn’t make sense. While 60% of the 600 marketers polled, planned to make better use of the web and social networking tools, consumers say that’s not how... [read more]

Discover why more than 2/3 of customers leave a business

October 13, 2009 by James Deck with 173 views

According to Betsy Sanders, author of the customer service book “Fabled Service,” 68% of customers who leave a business leave due to Perceived Indifference. In other words, the products, price, quality, service, and the customer’s own personal circumstances have not changed… The customer simply feels that the business doesn’t... [read more]

Best of 2008: Strategy and Branding, Part 1

June 3, 2009 by Tom Pick with 150 views

What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?Read about all of this and more in some... [read more]

How To Win Customer Loyalty for Your Local Business

May 4, 2009 by Shashi Bellamkonda with 206 views

It generally costs eight to ten times more to acquire new customers than to keep your existing customers. Needless to say, any business, no matter what size or location, must have a customer retention program. If you run a local business, don’t think that you can skip this because you don’t have a fancy CRM (Customer Relationship... [read more]

Incremental Marketing, Pizzaville Style

March 23, 2009 by Danny Brown with 139 views

My wife and I ordered pizza delivery at the weekend from Pizzaville, one of the leading pizza fast-food franchises across Ontario, Canada. When our order arrived, we noticed we got a free pack of playing cards. While at first this seemed an odd choice, thinking about it sees it make more sense. Consider some of the most popular... [read more]

89% of Your Customers Will Remain Loyal, If They Know You’re Listening to Them!

July 1, 2008 by Andy Beal with 48 views

While most of Radically Transparent is about managing and monitoring your online reputation, we spend a lot of time explaining that customers are discussing your brand and would love to have you join the conversation. New research from ExpoTV.com shows just how badly your customers want to hear from you. Jeremiah Owyang has summarized... [read more]

Blogging as a Marketing Tool

November 11, 2007 by Jeff Cornwall with 63 views

My column in this week's Tennessean looks at blogging as a bootstrap marking tool for small business. Blogging has become a popular tool for bootstrap marketing. One recent survey found that 10 percent of small businesses were using or planning to use blogs for their businesses. Blogging allows for a highly targeted, personal contact... [read more]