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sonia simone

7 Simple Truths of Social Media Marketing

November 30, 2009 by John Jantsch with 156 views

This content from: Duct Tape Marketing The first truth I need to reveal is that the idea for this post is a bit of a response to a post by Sonia Simone of copyblogger titled – The 7 Harsh Realities of Social Media Marketing. Sonia and I sparred a bit over the fact that “harsh realities” and making all this sound hard is something that... [read more]

Best of 2008: Strategy and Branding, Part 2

July 20, 2009 by Tom Pick with 164 views

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts... find all of that and more here in this final collection of the best posts on strategy and branding from the past year.What's in A Name... [read more]

Best of 2008: Web & SEO Copywriting

March 23, 2009 by Tom Pick with 231 views

Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science.Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last... [read more]

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