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internet usage

Forrester Goes Deep Regarding Online Behaviors

July 29, 2009 by Andy Beal with 183 views

By Frank ReedForrester Research has just released a study that gives a look over the past five years of the changes that have occurred in Internet usage among various groups. Much of the findings make sense, but as always it’s the numbers and percentage increase / decreases that are of interest. For an executive summary of the report... [read more]

Online Reviews and Offline Purchases

December 6, 2007 by Steve King with 91 views

The Kelsey Group and comScore Networks released a study on in the impact of online user reviews on offline purchases of services.  They looked specifically at the impact of online consumer generated reviews on offline purchases related to restaurants, hotels, travel, legal, medical, automotive and home services.  The research... [read more]

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