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david szetela

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

October 7, 2009 by Tom Pick with 459 views

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Which element of campaigns is often overlooked, but should be optimized and tested... [read more]

Best of 2008: AdWords Tips and Tactics, Part 2

May 28, 2009 by Tom Pick with 242 views

Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?Discover those answers and... [read more]

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