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brad geddes

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

November 10, 2009 by Tom Pick with 212 views

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate... [read more]

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

October 7, 2009 by Tom Pick with 459 views

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Which element of campaigns is often overlooked, but should be optimized and tested... [read more]

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