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5 Ways to Make Culture a Marketing Strategy

December 15, 2009 by John Jantsch with 232 views

This content from: Duct Tape Marketing. An effective marketing strategy is the most important marketing consideration your small business can employ. Bar none, it’s the difference between companies that get by and those that get buy. Silly pun aside, there are many ways of landing on a marketing strategy, but sometimes the difference... [read more]

Startup Leadership Culture in the Millennium: What are Your Core Values?

August 19, 2009 by Peter Auditore with 251 views

As a leader you are ultimately responsible for creating, architecting and driving the core values of your organization and motivating employees to deliver on the promise of these values to your customers and partners. The same is true for government, NGOs, and/or non-profits; they must deliver on the core value promise to their citizens... [read more]

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