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Why Coke Rocks & Pepsi Stinks

July 27, 2009 by EricWilliamson with 208 views

OK, so perhaps that title was a little harsh. Pepsi does not stink, and some of the other drinks/brands within their portfolio are some of my favorites. However, from a branding perspective, the title is 100% accurate. I saw this article on Kristi Colvin’s really great blog — We Love Branding — and had to reblog it. The visual alone is... [read more]

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