Our network

procter & gamble

The myth of the “SuperCorp”

December 22, 2009 by jmcaddell with 130 views

I had lunch with a friend and fellow consultant last week. I was mentioning some impressive recent reading on innovation that I thought his clients might be interested in. He said this: That Harvard Business Review stuff is great. I used to read it a lot. But you need a certain corporate culture to be able to do these types of things... [read more]

P&G Taking Its Marketing Back to the Store

October 3, 2009 by Dave Sutton with 386 views

Procter & Gamble’s “Store Back” concept is more evidence that focus on shopper and in-store marketing is becoming a priority with brand manufacturers (and, of course, retailers). There are many definitions for shopper marketing out there, but here are the key components we believe make up the formula (a partial list): Pull... [read more]

Writing the Sequel

June 1, 2009 by Jonathan Salem Ba... with 81 views

Late last week, Procter & Gamble Co. revealed its sales expectations for the next few years, and things don’t look good: 2009 will increase 2-3% (below prior forecasts), and 2010 will be worse, perhaps climbing only a percentage point or two above flat.I give P&G credit for even providing such guidance, as so many other... [read more]

Logo