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helge tenno

More Behaviour Less Measurement

July 3, 2009 by Gavin Heaton with 152 views

New strategies require new measurement – or so says Helge Tenno. In this fantastic presentation, Helge suggests that when it comes to the social web, we are using the “destination web” as a basis for measurement – and we are, therefore, using an outdated system to measure the efficacy of emergent networks of value. And I tend to agree.... [read more]

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