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Small Business Marketing Review

November 29, 2009 by Debra Murphy with 220 views

This post is the first in a series that will discuss your year-end marketing review to help you get ready for the new year. By the end of the series, you should have the information you need to create a basic marketing plan. During the last month of the year, I always like to take some time to review my business results and my... [read more]

Small Business Marketing Plan

October 22, 2009 by Debra Murphy with 614 views

You search the web for “marketing plan small business” and you get terrifying results ranging from marketing plan templates that are too cumbersome for small business owners to articles such as the one from Microsoft called 5 easy steps to create a marketing plan where the 5 steps they list are 1) position your product; 2) tap your... [read more]

Contractor Marketing Basics

June 22, 2009 by Debra Murphy with 175 views

Recently, I have been working with a few contractors helping them market their businesses. Besides defining their brand and setting up their Internet presence, I work with them on how to decide what type of marketing will work for them. The following is a presentation that I gave to a group of contractors a few weeks ago and a brief... [read more]

Social Media Marketing is Part of an Integrated Marketing Plan

March 2, 2009 by Debra Murphy with 221 views

I read a lot about social media marketing. I find this area of my discipline fascinating and I have a thirst to learn as much about how to use these tools to effectively market a business as I can absorb. But every so often, the information is presented in such a way that it implies that social media marketing is a replacement for the... [read more]

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