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stories

Planning Is Telling Stories and Making Them Come True

February 17, 2011 by Tim Berry with 448 views

>You could call this synchronicity. A few years ago I was reading Seth Godin’s All Marketers Are Liars at about the same time that I caught Harvey Cox talking about the power of stories as truth telling in all major religions. I paused to think about the importance of stories in so many different modes of thinking and communicating;... [read more]

The Importance of Stories

November 23, 2009 by Jacob Morgan with 148 views

A few weeks ago I attended the Social Networking World Forum in Santa Clara. If anything, the event was worth it just to hang out with Tim Moore, Michael Brito, and Ty Downing. During one of the sessions Chris Chambers from the Tourism Bureau of Queensland was talking about the campaign that they launched called “The greatest job in... [read more]

Planning is Stories

September 21, 2009 by Tim Berry with 154 views

There can be great truth in stories. People have communicated in stories from the very beginning. We use stories to tell about God, family, each other, and business. Stories can be true or false by the message they carry, not just what happens in the story. Fables, parables, short stories… think about how much you learn, and teach, with... [read more]

Address B2B Buyers' Gut Instinct

June 17, 2009 by Ardath Albee with 186 views

When B2B marketers set out to develop marketing content, they often focus on the benefits or results their customers can achieve by using their solution. Hopefully, more than they focus on the product itself. With longer, complex buying cycles you need lots of different content to answer the wide variety of informational needs for both... [read more]

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