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andy sernovitz

5 questions that will lead you to true word of mouth (Andy Sernovitz)

December 9, 2009 by Drew McLellan with 505 views

Cover via AmazonWord of mouth is bigger than tools like Twitter, Facebook, and YouTube. It's more than viral videos, expensive campaigns, and big PR stunts. Real word of mouth is a philosophy, not a tactic. True word of mouth marketers know it's about earning the respect and recommendation of your customers -- it's something you build... [read more]

The Relationship Between Social Media and Word of Mouth

December 7, 2009 by Paul Chaney with 195 views

Recently, I was invited by Andy Sernovitz, the guy who literally wrote the book on Word of Mouth marketing, to join a group he started called WOMBATS (Word Of Mouth Believers And Talkers). While I don't consider myself a WOM marketing expert by any stretch of the imagination, I am a "believer and talker," and appreciative to Andy... [read more]

The Word of Mouth Marketing Manifesto

October 26, 2009 by James Deck with 199 views

Close friends of mine will know that I have a bit of a business book fetish. I even list a few of my favorites at www.discountbusinessbooks.com.au.Last week I sent a 1300 Web Pro customer home with a copy of Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz.Half way through the book, Sernovitz shares his... [read more]

12 Basic Truths in Word of Mouth Marketing, by Andy Sernovitz

October 1, 2009 by Mario Vellandi with 272 views

Having come across a bookmark I saved with 12 tips on word-of-mouth marketing by Andy Sernovitz, I thought it might be a good idea to share them with you: Happy customers are your best advertising. Make people happy. Marketing is easy: Earn the respect and recommendation of your customers. They will do your marketing for you, for free... [read more]

Webinar Wrap-up: How to Deal with Negative Word of Mouth

September 22, 2009 by Sam Decker with 191 views

Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking, and I hosted a well-attended webinar last week about the all-important topic of negative reviews. Almost four years ago, when I started at Bazaarvoice, negative reviews were the #1 concern of prospects; we battled this by proving that most reviews... [read more]

Word of mouth: What will they talk about?

June 6, 2009 by Drew McLellan with 140 views

A few weeks ago, I introduced you to Andy Sernovitz's Word of Mouth marketing book and his five T's.The first T = TalkersThe second T = Topics.  You've got to give your customers something to talk about. And guess what... doing a good job is not enough. Customers don't even notice when you meet their expectations. You've got to... [read more]

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