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What the New Twitter Brand Pages Mean to Marketers

December 9, 2011 by Steve Olenski with 108 views

Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn. [read more]

Praising Twitter as it Deserves

December 6, 2011 by Michael Cohn with 31 views

If you're not on Twitter yet, here are 7 reasons to get tweeting. [read more]

Are You Missing Business Opportunities on LinkedIn? How to Build a Network

September 13, 2011 by Des Walsh with 150 views

Speaking to groups in my part of the world over recent months I have found there are a lot of business professionals who know about LinkedIn and may even have a profile of sorts there but are not convinced that LinkedIn represents any real business opportunity for them. Some are quite skeptical, even dismissive about the idea. [read more]

How to (Finally) Measure ROI from Social Media

September 6, 2011 by Matt Heinz with 281 views

Social media is not a direct-response channel. I think we can all agree on that. But it absolutely is part of the sales funnel for your business. It's where you can build and foster relationships with unlimited prospects, partners and influencers at very little cost, adding value on a daily basis until a percentage of those individuals and organizations are ready to move forward - either into a conversation or an active buying cycle. [read more]

My Venture Pad on Twitter

August 24, 2011 by Carissa Wodehouse with 58 views

Join us on Twitter for upcoming chats, starting out tips, and group conversations such as women entrepreneurs. [read more]

Social Media Marketing Notes from Peter Shankman

August 16, 2011 by Becky McCray with 92 views

4 rules learned from HARO and other notes from Peter Shankman's presentation at Social: IRL. [read more]

3 Things Small Businesses Can Learn from India

August 15, 2011 by Rajeev Malik with 108 views

Last month, I was away on vacation to India. It was great. I spent time with family and traveled a bit. One thing I did notice is that in India, the presence of Social Media is not as apparent as it is here. Here, there are Twitter and Facebook icons plastered all over the place. There…well I didn’t see any. [read more]

The Dark Side Of Social Media

August 15, 2011 by Steve Olenski with 153 views

For all the benefits social media provides its users every single day, there is also a dark side, a much darker side as we have been reminded by recent events around the world. [read more]

7 Tips to Maximize Your Circles. I Google+ Circled, Followed, Liked, Linked, Bookmarked You, Now What?

July 22, 2011 by Pam Moore with 388 views

How to prioritize and maximize your time online. Keep a weekly double click list of people you want to engage with and a list of people you want to thank. [read more]

The Six Biggest Websites Compared [Infographic]

July 18, 2011 by John Lawson with 702 views

Wikipedia, Amazon.com, YouTube, Twitter, Facebook, and eBay traffic compared. [read more]

On my 3rd Twitter birthday: 7 reasons Twitter is central to my life

June 20, 2011 by Ross Dawson with 92 views

Earlier today I noticed it’s three years since my life on Twitter began. At the time I wrote about my belated entry to Twitterland. It now seems strange to me that I was such a late starter compared to many other connected folk, given that Twitter is now so central to my life. The primary reason I held off getting started on Twitter was... [read more]

InboxQ's Excellent Twitter Q&A User Survey

June 17, 2011 by Steve King with 124 views

Twitter users like to ask questions, and when they ask companies questions they like to get answers. This pretty clearly illustrates the power of Twitter as a customer support channel. [read more]

Defending Twitter

April 29, 2011 by Steve King with 29 views

There is a growing backlash against Twitter these days.  This tends to happen in the tech field when something has been as hyped as Twitter.  Fortune's recent cover story - Trouble@Twitter - is an example.  It spends most of its time on management discord at the company. But the article also points out that Twitter... [read more]

Twitter is a Broadcast Medium

April 4, 2011 by Steve King with 625 views

Interesting academic study on Twitter from Yahoo Research.  The bottom line of the study is Twitter is dominated by a small number of users and much more of broadcast medium than a social network. Key quote from the study: “We find a striking concentration of attention on Twitter—roughly 50% of tweets consumed are generated by just... [read more]

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Will Twitter replace community forums in next 5 years?

March 21, 2011 by Kamal Karmakar with 114 views

Many companies today use Twitter to send information to their customers, partners and other stakeholders. Companies still invest a lot in building community forums and portals around their products/ services to provide information to customers in real-time. It appears that Twitter is increasingly encroaching the well-defined territory of these forums. The war is not yet evident but it has already started. [read more]

Why a Lot of Small Business Don't Need to Use Twitter

February 25, 2011 by Steve King with 2,613 views

eMarketer reports that 9% of the adult (18+) US Internet population currently uses Twitter at least once a month.  Their new forecast substantially lowers the Twitter use forecast they made last April.  Key quote from their press release: “Twitter has continued to gain traction but at more moderate levels than we had... [read more]

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Combine SaaS Apps with Facebook, Twitter for Increased Sales

November 15, 2010 by Eric Richard with 1,147 views

Incorporating SaaS applications such as online appointment-scheduling into your Facebook and Twitter pages can add a new dimension to your sales and marketing strategy. [read more]

10 Ways to get Yourself Unfollowed on Twitter

June 16, 2010 by Niall Devitt with 2,500 views

I regularly like to tidy up who I am following on Twitter. I decide on the accounts that I no longer want to follow and try to identify new ones that will add value. An interesting question that arises, and one which I recently put out there to my own network is why do we unfollow on Twitter?  I thought I’d share some of the more... [read more]

Can You Have a Business Identity on Twitter?

May 25, 2010 by Tim Berry with 282 views

Imagine a conversation, maybe a group of people standing around talking at a cocktail party or networking event. One of them wears a logo suit, like one of those mascot costumes, that hides the face and presents the person as the logo character only. Maybe it’s something like Ronald McDonald, or Tony the Tiger, the Pillsbury Doughboy,... [read more]

Asking someone on Twitter to help you? FOLLOW THEM!

May 24, 2010 by Jeremiah Staes with 173 views

  Through the various accounts I work with or consult on, I’m seeing a lot of “driveby” asks lately. I’m not against an ask, especially to a media or strategic partner that can help you. But a couple words of advice that I can tell you ignoring has directly resulted in no retweet or no promotion, even if the idea was good – in... [read more]

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