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How Social Media Peer Groups are Impacting Small Business and Startups

November 17, 2009 by Peter Auditore with 386 views

Look no further than Yelp and Urban Spoon.com to see the immediate impact of Social Media Peer Groups (SMPGs) on business; in this case it’s the peer group that eats out, almost all of us. Last weekend I got an urge for Pizza, and after hearing a sports commentator talk all baseball season about how fantastic Amici’s East Coast Pizzeria... [read more]

Fortune 500 Blogging Study

May 8, 2009 by Bill Ives with 144 views

Nora Ganim Barnes at the University of Massachusetts and Eric Mattson at Financial Insite recently released a study on the Fortune 500 and Blogging. The study found that eighty-one (16%) of the 2008 Fortune 500 have a public-facing corporate blog. What is more interesting is that the higher you are in the standings, the more likely you... [read more]

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