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Marketing for Small Businesses on YouTube
All small businesses these days require a web presence if they are going to get by on on anything but walk-in clients and still, internet presence is a vital source of proof of the business authenticity. Those who want to broaden their companies online also know that video clips of any sort are usually an advantage for websites. [read more]
Building Your Social Media Connections
Social media websites are a phenomenon today. Websites like Twitter, LinkedIn, Facebook, Orkut, YouTube and Blogger are some of the most accessed websites on the Internet. It, therefore, becomes important to leverage the widespread popularity of these websites and develop top social media strategies to expand your business. [read more]
The Six Biggest Websites Compared [Infographic]
Wikipedia, Amazon.com, YouTube, Twitter, Facebook, and eBay traffic compared. [read more]
You Are Here: Geolocation is the Trend for 2010
Social media provides real-time access to the who, what, and when. Geolocation now provides the “where” in real time. Web meet World; World meet Web. Geolocation will become a huge market in the coming years, much like social media itself. There are more than a dozen companies in the space already, and it seems like every tenth post... [read more]
Social media 2009 and beyond
2009 ranks as both the year that social media went mainstream and as the year that we saw a seismic shift in the comfortable world of traditional media. Some evidence of the former is the fact that Dell made $6.5 million in direct sales via Twitter. Further evidence is the rise of the social media job, with titles like Emerging Media... [read more]
Five reasons why Turkey is one of the hottest Internet markets in the world
Last week I gave the opening keynote at IPZ2009 Interactive Marketing Summit in Istanbul. Here are my slides for my keynote on the Future of Interactive Marketing. It was a fantastic event, the fourth annual IPZ conference organized by Günseli Özen Ocakoğlu and Hakan Senbir of Marketing & Management Institute, which publishes a... [read more]
Be a Social Media Black Belt with Posterous
Image via Wikipedia When asked what the next “hot” thing is in social media, I say work flow. I know it sounds boring, but tools that streamline the process of social media management and allow us to scale all this playing around on the Web we call social media *work* is so hot right now. That’s the main reason I geek out on Posterous... [read more]
Social Networking – Past & future
Looking back to 2007 – and it seems so long ago now – social networking was just starting to get a bit of buzz happening. Some of the social networks that we were talking about in 2007 included Bebo, MySpace, Second Life, and YouTube. Back in those days we were all talking about Second Life, and pondering how it might revolutionize... [read more]
A No Bulls*#% Manager's Guide to Internet Use at Work
During a recent trip, I tried to access my blog from a company's intranet and I was greeted with the following WARNING:The site you are trying to access is forbidden.Therefore, your access is being denied.Wow, my very own leadership development blog.... banned, like some kind of porn site. I felt so sleazy.I then read an interesting... [read more]
The Continuing Confusion About Free
Last night I read Malcolm Gladwell’s review in the New Yorker of Chris Anderson’s new book “Free: The Future of a Radical Price” followed by Chris Andersons’s response on his blog. I have not yet read the book, so my initial reaction is based on Gladwell’s review: there seems to be profound and ongoing confusion about critical economic... [read more]
How to Use Social Networking Sites to Promote Your Biz
Btb Guest Author Zeke Camusio Twitter looks like a foreign language and Facebook intimidates you with its features. You signed up for these social networking sites but you are stumped – how can these sites actually help your company? Social networking sites are easy to navigate, yet they look confusing to new account users. The... [read more]
The Internet, Your Presentation of Self and Success
Positive personal impact is one of the keys to career and life success that I discuss in Straight Talk for Success and 42 Rules to Jumpstart Your Professional Success. If you want to create positive personal impact, you need to do three things. (1) Develop and nurture your unique personal brand. (2) Be impeccable in your presentation of... [read more]
Making commercials for the web
TV advertisers are finally discovering that YouTube + viral imagination = free media.The good news for you is that money is not a barrier, which means that marketers of any size can play. But the rules are different, as they always are online.Because media is free but attention is not (this is flipped from TV world) you need to make... [read more]
Google’s YouTube Symphony Challenges Old World Dinosaurs: Where is Silicon Valley Now?
Just last week Google and some of the world’s leading musician’s performed what could be the first global symphony orchestra concert at the Mecca of music, Carnegie Hall in NYC. For the most part, critics were amazed at how this all came together last Wednesday night, April 15, 2009. But some dinosaur-like music pundits of... [read more]
Time to Aggregate Social Media
Let’s take a step back. We are into the second quarter of 2009 and witnessing some of the highest adoption of social media tools ever. For companies, it is time to start looking if social media is panning out like expected. This could be a blog post on metrics and results, but I’m thinking that it may be time to look at how easy it is... [read more]
Early Indications March 2009: A Disruption Scorecard
With the newspaper business in apparent freefall, it's perhaps useful to tally up some of the various winners and losers among the incumbent business models as compared to 1994, the year the commercial web began to take off. It appears that there are multiple ways to be disrupted, that some industries are far better off than they were... [read more]
High Points on the Social Media Landscape
In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media, like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of... [read more]
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Jim Estill is a partner on Canrock Ventures and sits on the board of RIM (Blackberry). More »
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About Social Media Today







“To your final comments, right on. Those who cheat will do so regardless of how simple or complex the tax laws, or the rules of the road, or whether they have an admission ticket.”
“To your final comments, right on. Those who cheat will do so regardless of how simple or complex the tax laws, or the rules of the road, or whether they have an admission ticket.”