Our network

marketing efficiency

CMOs lack credibility with CEOs

May 11, 2009 by Ardath Albee with 427 views

The CMO Club recently polled its members about who has the most credibility with the CEO. Results show:31% CFO24% Head of Sales13.8% CMO While I'm not surprised to see CFO or Head of Sales ahead of the CMO, I am disappointed in the low percentage equated to CMOs—by CMOs. That said, I think CMOs are in a tough position where they've... [read more]

Logo