Our network

radian6

Launching Brands in Public

September 23, 2009 by Seth Godin with 114 views

I was talking with a senior marketer at one of the most famous brands in the world last week. She said, "executives keep coming to me with stuff they find on the internet, stuff they find on YouTube about us, and say, 'take it down!' Of course, I have to explain that I can't take it down. No one can." If your brand has any traction... [read more]

The Six Directions of Social Media

April 4, 2009 by Danny Brown with 227 views

Ancient philosophers believed life could be broken down into six different directions: Above, or Heaven - this reflects your dreams and hopes. Below, or Earth - this is your grounding and where you are now. Forward - where you want to be in your life. Backward - what you’ve overcome and left behind. Left - those who give you... [read more]

Logo