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Reclaiming Leads from Sales

April 7, 2009 by Ardath Albee with 347 views

When sales reps reject a marketing-qualified lead, or recycle a sales-accepted lead, the decision marketing makes about how to handle them is important. Research has shown that 70% of qualified leads ignored by sales end up buying within two years, so it's critical to keep nurturing, even if their buying horizon has shifted farther... [read more]

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