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retail customization

Have it your way: Using retail customization to drive brand engagement.

January 14, 2010 by DavidWiggs with 163 views

One of the most interesting marketing developments of this past decade has been watching Chris Anderson’s 2004 concept of the Long Tail play out across retail– specifically companies inviting fans to customize products. Recently the Wall Street Journal ran a story about Keds shoe company inviting customers to design their own... [read more]

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