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How Tablets Are Changing How We Use Tech

May 5, 2011 by Ross Dawson with 149 views

Nielsen has come out with some interesting research on tablet usage in the US and associated changes in the use of other devices. Source: Nielsen It seems that some of the data may simply reflect changes in usage rather than the direct impact of the use of tablets. For example, Nielsen highlights the fact that 25% of people are using... [read more]

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

March 16, 2009 by Tom Pick with 427 views

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. And most marketers still haven't figured out how to capitalize on it.While there are some social media brand success stories, such as Blendtec and Starbucks on the B2C side,... [read more]

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