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social media analytics

IBM Gets Into Social Media Analytics

May 12, 2010 by Andy Beal with 224 views

Here at Marketing Pilgrim we have to keep an eye on everything happening in the Internet marketing space. It takes some doing to accomplish that and using tools to help make sense of all of the buzz out there is critical. We are, of course, very partial to Trackur for our online monitoring needs (maybe you should be too?). Now,... [read more]

Social Media Analytics Worth Buzzing About

November 14, 2009 by EricWilliamson with 209 views

There is an impressive new site called Social Mention that you should check out. It offers a good analytic report of the real time buzz associated with a keyword(s) submission. It is a very simple 1-step keyword submit to get the result of a set of buzz metrics such as Strength, Sentiment, Reach, and Passion. It has some other key... [read more]

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