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web strategy

How to Use Google and Twitter to Find Your Customers

April 8, 2010 by Eric Tsai with 1,560 views

The three most important elements when starting out with marketing on the internet is to 1) define success and 2) know who your target audience 3) listen to your customers. Once you form a foundation for your web strategy, the execution becomes easy. The goal is to constantly test and use different campaigns from Search Engine... [read more]

B2B Social Media: Got Your Toe Wet, Now It’s Time to Swim

September 7, 2009 by Michele Goetz with 153 views

You tweet, blog, have a Facebook page, and created a Ning community. That’s great. Nice first step. Now what? The great thing about social media is that the barrier to entry is not the platform any longer. You have the ability to test drive ideas within or outside your online current environment before committing. That just didn’t exist... [read more]

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